Remember the last time you needed to find a product or service and didn’t know who to call? If you are like most people, you went straight to your computer or mobile device and found what you were looking for. In today’s digital age, more consumers are seeking out local businesses through online searches than ever before. The days of phone book or print directory are nearing an end. The internet is by far the most convenient way to research and find the products or services you need quickly. Because of this surge in online searches, many companies have significantly cut their spending on traditional print directories to invest more on internet marketing and online advertising. In fact, experts predict that this year businesses will spend more of their marketing dollars on online advertising compared to traditional print advertising. Surprisingly, there are still some business owners who are reluctant to embrace this trend. Don’t get stuck in this way of thinking – the timing is perfect to gain a competitive advantage by investing more on internet marketing.