The buying power of the Hispanic consumer is skyrocketing. Does your online marketing plan include a strategy to properly identify and relate to the needs of this growing segment of consumers? According to recent reports on Hispanic consumerism, Latino spending is expected to reach $1.5 trillion by 2015. The Hispanic community is extremely Internet savvy. In fact, 62% of Hispanic Internet users have made purchases online. Not only are they one of the largest users of mobile devices, they embrace social media as well. For a marketing strategy to be effective, it is crucial to speak to the needs and interests of your consumer. This in turn will help gain their trust and reinforce your credibility. It is important to keep this in mind when marketing your business online and building relationships within the Hispanic community.