I remember the first time I came across the words; Search Engine Optimization (SEO). It was many years ago and I was just starting to get my hands around this thing called the web and realizing how powerful of a tool it really was.
Fast forward to the present and you have what I consider the three most important words you need to concern yourself with if you have a business and want an online presence.
Search Engine Optimization (or it’s more common name, SEO),
is the steps taken to improve the visibility of a website in search engines; Such as Google, Yahoo and Bing. Simply stated, when someone is looking for more information on topic XZY, the most relevant and most optimized site will appear first.
What does this mean for business owners looking to grow their customer base and increase revenue; Everything! If you offer a specific product or service, you want to be sure that you are at the top of search results when that new potential client or customer is doing a search.
With so many internal and external factors being taken into consideration by the search engines, and constant changes being implemented, it is virtually impossible for business owners to manage the task of optimizing their websites themselves.
This is where Ipsum Total Marketing in Grosse Ile, MI comes into play. We specialize in driving online traffic to your site and we leverage social media to launch effective marketing campaigns. In addition to SEO, Ipsum Total Marketing also specializes in web design, analytic’s, smart targeting, video/web commercials, web chat, geo-marketing and reputation management.
If your site cannot be found by the search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to those competitors that are appearing at the top of the search results.
Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, and more specifically, investing with Ipsum Total Marketing in Grosse Ile, MI, can and will provide an exceptional rate of return.