If your company doesn’t have a mobile website, chances are good you’re missing out on potential new customers. The number of people using mobile devices is well over 50% and continues to increase at a rapid rate. Many of these users are conducting mobile web searches to locate and review products and services while on the go. A professionally designed mobile website will make your website easier to read on a small screen. It will also contain pertinent information about your business, including the quickest way to get in contact with you.
A mobile website is specifically designed to be easier for the consumer to view while using a mobile device. Think of it as a mini, user-friendly version of your current website. Studies show that if a consumer cannot navigate effortlessly through your website while using a mobile device, they’ll search for another website that is easy to read on a small screen.
It’s not too late for your business to gain an edge on the competition by capturing more of
this online mobile web traffic. The future of mobile marketing is now and will continue to be a crucial piece of an online marketing strategy.