Online Advertising is one of the most cost-effective ways for businesses to attract more customers. In fact, many companies are finding that the ROI is higher than that of traditional media. They are therefore putting more of their advertising dollars towards marketing on the internet. Online Advertising, or Web Marketing, promotes companies with a variety of different tools. Social Media, Blogging, Pay Per Click, Banner Ads and Mobile Marketing are some of the more popular ways to market online. The effective use of SEO (Search Engine Optimization) and Geo targeting can be especially beneficial for small businesses that want to attract more traffic to their website from local consumers. A successful online advertising campaign would not be complete without SEO. It will help make your website “search engine friendly” to the top search engines, like Google.